THE STRUT
SOCIETY

All Newsletters

November 2026

The politics of Travel | Holiday Gift guide | Strutstuf turns One

The Politics of Travel I spent the greater part of October in Europe- Portugal, Spain & France; revisiting old towns and exploring new ones. Lisbon was...

October 2026

Living Well| EU-Canada Relations| The Strut Society

Living Well I saw a quote many years ago, paraphrasing loosely “I know hardworking Black women but I don’t know a rested Black woman”. I am guilty of this. I...

September 2026

Fête Collection | Savanna's Fete | Campaign shoot

Fête Collection Nothing feels better than planning a fire (read: drop-dead-gorgeous) outfit for a wedding, birthday or dinner party. I live for the joy of g...

August 2026

Death to binaries | The Reveal | New collection teaser

Savanna shares her woes regarding the kitten heel vs high heels discourse that has gained traction on social media. She questions why it's a binary choice an...

July 2026

Slow Fashion | Giveaway | Gift Ideas

Savanna shares a dialogue between herself and a potential consumer regarding an "express checkout" experience. She uses this opportunity to state the brand's...

June 2026

Re-defining strutstuf | Website relaunch | Factory visit in May

Savanna (strutstuf's co-founder) shares her vision for the brand for Q2 and her desire to hone in on the apellation i.e. “strut” & “stuff”

Comfort Report

The comfort report serves as a guide to support our customers in making data-driven decisions regarding their purchases. For every shoe we create, we will have a comfort report that will provide ratings across the various parameters.

The higher the comfort score, the more comfortable it is.

Parameter	Definition	Influence On Comfort	Indicators	Strutstuf Frame Of Reference	Scoring Scale (1–5)
Heel Height	A measure of the vertical distance from heel to ground	Affects pressure distribution and calf strain	Heel fatigue, forefoot pressure	1: High heel >4inches; 3: Mid heel between 3 to 4inches; 5: Low heel >3 inches	1 = Painful, too high; 3 = Manageable; 5 = Balanced, supportive
Heel Incline	The angle of steepness of the midsole relative to the heel height. It accounts for the slope with/out forefoot pressure	Influences posture and arch tension	Arch strain, foot sliding	1: >90 degrees; 3: 75-90 degrees; 5:<75 degrees.Typical heels are between 50-75 degrees	1 = Feels unnatural; 3 = Slight strain; 5 = Feels seamless
Heel Shape	Geometric design of the heel	Affects stability,weight distribution, and balance	Ankle wobble, instability	1: slim style heels; 3: block style heels; 5: Flat wide heels	1 = Wobbly; 3 = Stable on flat surfaces; 5 = Stable across all terrain
Toe Box Width	Horizontal width across toes	Constriction can cause pinching or nerve pain (e.g.,bunions)	Numbness, pressure points	1: Narrow fit; 3: Standard fit; 5: Wide spacious fit	1 = Cramped; 3 = Tight but tolerable; 5 = Spacious iwth no pressure
Toe Box Girth	A measure of the vertical and volumetric toe area	Impacts volumetric fit	Pinching, circulation issues	1: Tight compression fit; 3: Standard snug fit; 5: Relaxed volumetric fit	1 = Squeezing; 3 = Snug; 5 = Comfortable with room for swelling
Midcup Sole	The inner lining that supports the arch and midfoot	Affects arch support and energy return	Arch fatigue, foot collapse	1: Flat unsupported base; 3: Moderate contour support; 5: Full ergonomic contour	1 = No support; 3 = Moderate; 5 = Full contoured support
Midsole Cushion	The cushioning layer between insole and outsole	Absorbs impact and reduces walking fatigue	Foot pain after prolonged wear	1: Hard dense sole; 3: Moderate cushioning; 5: Premium soft cushioning	1 = Hard no cushion; 3 = Moderate; 5 = Premium cushioning
Arch Support	Structural support for the arch of the foot	Distributes weight and reduces strain	Plantar pain, arch collapse	1: No arch structure; 3: Partial support; 5: Full ergonomic arch support	1 = None; 3 = Moderate; 5 = Full ergonomic support
Flexibility	The bend capacity of the shoe sole	Affects natural gait and toe movement	Stiff gait, toe restriction	1: Rigid sole structure; 3: Moderate flex movement; 5: Highly flexible natural movement	1 = Rigid; 3 = Some flex; 5 = Naturally flexible
Breathability	The ability of the shoe material to allow airflow	Regulates temperature and moisture	Sweating, odour, discomfort	1: No airflow materials; 3: Moderate ventilation; 5: Highly breathable construction	1 = No airflow; 3 = Moderate; 5 = Highly breathable

THE STRUT SOCIETY