July 04, 2026

Slow Fashion | Giveaway | Gift Ideas

Slow Fashion

We received a message from one of our community members and it got me thinking what does slow fashion really mean? The message received highlighted the fact that there isn’t an immediate ‘Buy Now’ button à la Amazon, on our website.

Slow fashion to us is creating with thoughtfulness, from sourcing to production and delivery. It is where ethics are non-negotiable towards the environment, the factory and its workers, the operations line, as well as the purchase habits. I’d like to hone in on the last mile- purchase habits; as that tends to fall on the consumer. From my perspective, it’s a shared responsibility.

We designed our site to be an experience; from our comfort report, to the size guide and the fit notes for each shoe. By design, we want our community to experience us wholly. Our shoes are one-of-a kind reserved for special moments and you don’t ‘rush’ these types of decisions.

We acknowledge that this practice partly stems from the fact that most styles may be discontinued/go out of stock. If this happens, we will happily produce more shoes- slowly. I’m sure Paulo and everyone at the factory will be delighted to get more orders.

It’s worth mentioning that, most rushed orders have a higher probability to be returned- which hurts small businesses.

We’d love to hear your thoughts on this. Reply or send us a DM.

Giveaway

We had our first giveaway to launch our website and celebrate our Instagram community of a 100 members.

The best part of it was seeing the various styling options. See some amazing options here:

What does this all mean for us?

It reaffirms our belief that widefooted femmes want fabulous and unique heels designed for them.

As of the writing of this newsletter, we are at 245 followers, which is 145% growth from where we were last month. I must acknowledge the amazing Amber (@_amberforbes) for reviewing our shoes and introducing our brand to her followers. If you haven’t watch the review, see it here:

Lastly, to extend our thanks we are giving 15% to our subscribers too. This coupon is valid on all orders until the end of July: GIVEAWAY15

Here’s an idea:

Our shoe jewels aren’t just for shoes. Scarves, jacket lapels, belt loops, cuffs (and whatever else on your pinterest board) making it the last-minute, yet very thoughtful gift option! Did we forget to say it’s made with Swarovski crystals & 18k gold.

Shop Shoe Jewels

Feedback & Suggestions

Feel free to share feedback by sending us an email

Contact us: hello@strutstuf.com

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Comfort Report

The comfort report serves as a guide to support our customers in making data-driven decisions regarding their purchases. For every shoe we create, we will have a comfort report that will provide ratings across the various parameters.

The higher the comfort score, the more comfortable it is.

Parameter	Definition	Influence On Comfort	Indicators	Strutstuf Frame Of Reference	Scoring Scale (1–5)
Heel Height	A measure of the vertical distance from heel to ground	Affects pressure distribution and calf strain	Heel fatigue, forefoot pressure	1: High heel >4inches; 3: Mid heel between 3 to 4inches; 5: Low heel >3 inches	1 = Painful, too high; 3 = Manageable; 5 = Balanced, supportive
Heel Incline	The angle of steepness of the midsole relative to the heel height. It accounts for the slope with/out forefoot pressure	Influences posture and arch tension	Arch strain, foot sliding	1: >90 degrees; 3: 75-90 degrees; 5:<75 degrees.Typical heels are between 50-75 degrees	1 = Feels unnatural; 3 = Slight strain; 5 = Feels seamless
Heel Shape	Geometric design of the heel	Affects stability,weight distribution, and balance	Ankle wobble, instability	1: slim style heels; 3: block style heels; 5: Flat wide heels	1 = Wobbly; 3 = Stable on flat surfaces; 5 = Stable across all terrain
Toe Box Width	Horizontal width across toes	Constriction can cause pinching or nerve pain (e.g.,bunions)	Numbness, pressure points	1: Narrow fit; 3: Standard fit; 5: Wide spacious fit	1 = Cramped; 3 = Tight but tolerable; 5 = Spacious iwth no pressure
Toe Box Girth	A measure of the vertical and volumetric toe area	Impacts volumetric fit	Pinching, circulation issues	1: Tight compression fit; 3: Standard snug fit; 5: Relaxed volumetric fit	1 = Squeezing; 3 = Snug; 5 = Comfortable with room for swelling
Midcup Sole	The inner lining that supports the arch and midfoot	Affects arch support and energy return	Arch fatigue, foot collapse	1: Flat unsupported base; 3: Moderate contour support; 5: Full ergonomic contour	1 = No support; 3 = Moderate; 5 = Full contoured support
Midsole Cushion	The cushioning layer between insole and outsole	Absorbs impact and reduces walking fatigue	Foot pain after prolonged wear	1: Hard dense sole; 3: Moderate cushioning; 5: Premium soft cushioning	1 = Hard no cushion; 3 = Moderate; 5 = Premium cushioning
Arch Support	Structural support for the arch of the foot	Distributes weight and reduces strain	Plantar pain, arch collapse	1: No arch structure; 3: Partial support; 5: Full ergonomic arch support	1 = None; 3 = Moderate; 5 = Full ergonomic support
Flexibility	The bend capacity of the shoe sole	Affects natural gait and toe movement	Stiff gait, toe restriction	1: Rigid sole structure; 3: Moderate flex movement; 5: Highly flexible natural movement	1 = Rigid; 3 = Some flex; 5 = Naturally flexible
Breathability	The ability of the shoe material to allow airflow	Regulates temperature and moisture	Sweating, odour, discomfort	1: No airflow materials; 3: Moderate ventilation; 5: Highly breathable construction	1 = No airflow; 3 = Moderate; 5 = Highly breathable